Visual design to create interactive experience for IKEA Business Network where users can choose between 4 different kinds of wishes to fulfill. Each is represented in a 3D scenario, consisting of an IKEA lamp, along with IKEA products, representing the four types of companies in the club.
Give light to the different scenarios in a elegant dreamlike atmosphere by using the TRÅDFRI switch or just cliking on the lamp and discover which reward corresponds each wish.
The main challenge with the 3d scenes, which are PNG sequences, is to handle all the loading of those assets and the intro and ending videos, which is quite heavy and we decided to implement those PNG sequences using canvas, to get the best performance from the GPU.
Agencia: MRM Madrid
Anunciante: IKEA Business Network
Lead Design: Pablo Camarero
Visual Design: Pablo Camarero, Paula Núñez
UX Design: Pablo Camarero
UX writer: Mercedes Laso
Project Manager: Miguel Simón
Account team: Pablo Millán, Betsy Ríos
3D visuals and animations: MACH studio
Developers: Studio NK
Selected Works
Carmencita BrunchBranding
Toy StrikeDesign for gender equality
The Life of a Unicorn Tribe NFT documentaryConcept & character design for NFT collection in collaboration with Vegetta777